Chick-fil-A is releasing its own entertainment app, with family-friendly shows and podcasts

 Chick-fil-A is releasing its own entertainment app, with family-friendly shows and podcasts

That sounds like an interesting move for Chick-fil-A! While this isn’t actually happening as of my current knowledge, in the hypothetical case, restaurant chains stepping into media and digital entertainment would definitely shift how we perceive their brand. It would allow Chick-fil-A to connect with customers beyond food, offering content that promotes family values they hold in esteem, and making their brand more ingrained in their customers’ lives. This also indicates how brands could diversify their platform to strengthen their relationship with their