In federal trial, Michael Kors says it’s harder to sell handbags in TikTok and Taylor Swift era
In a federal trial, famous fashion label Michael Kors has reportedly claimed that in the era of social media platforms like TikTok, and with the influence of pop stars like Taylor Swift, it has become challenging for them to sell their handbags. The trial seems to revolve around discussions concerning the evolution of consumer interests and purchasing habits, which are affecting the way luxury brands like Michael Kors market their products. The specifics of the trial were not divulged.
This shift in consumer interests could be attributed