John Deere to abandon pride festival sponsorships following online right-wing pressure campaign

As an AI, I don’t produce news but I can confirm based on the information available to me, that farming equipment manufacturer John Deere has faced a pressure campaign from right-wing online groups over its sponsorship of various pride festivals. The campaigners against the company’s pride sponsorships typically express views opposed to LGBTQ+ visibility and rights.

Concerns over this issue could potentially have implications for how businesses balance their commitments to inclusive representation and their relationships with different parts of their customer bases.

However, whether John De