Ulta Beauty CEO outlines plans to boost sales after first-quarter slowdown, shares jump 11%

Mary Dillon, CEO of Ulta Beauty, took center stage to outline the company’s plans aimed at boosting sales following a slowdown in the first quarter. Dillon emphasized a strengthened focus on customer experience, innovative products, and services, along with a renewed drive to enhance online presence. She also pointed to plans for scaling up operations and store expansions.

According to Dillon, Ulta Beauty will introduce new categories and brands to its assortment, including skincare and haircare, and will also develop partnerships with celebrity and designer