Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks

This is a trend that we’re seeing more frequently. With the rise of digital commerce and streaming platforms, traditional TV advertising budgets are getting smaller. Retailers like Walmart and Amazon have huge customer bases and a treasure trove of data that advertisers can use to target their ads more effectively. These online platforms also allow for more innovative and interactive ad formats, compared to traditional TV ads.

As an advertiser, you can take advantage of this shift by reallocating some of your advertising budget to these digital retailers.