Peacock raising prices by $2 ahead of the Summer Olympics as streaming wars rage on

NBCUniversal’s streaming service, Peacock, is increasing its prices just ahead of the Summer Olympics. This is a part of an ongoing trend in the fiercely competitive streaming industry, where companies vie for customers with exclusive content and affordable prices.

Peacock is currently offering a $4.99 a month tier with commercials and a $9.99 a month tier without commercials. The new price for the ad-free plan will be $11.99 per month, and the plan with ads will rise to $