Consumers are tired of price increases. Big brands are paying attention.

Yes indeed, consumer dissatisfaction with continual price increases is a growing concern that’s definitely on the radar of large brands. Particularly now, with many people experiencing financial struggles due to the global pandemic. Brands, especially big ones, are being called upon to strike a balance between maintaining profitability and remaining affordable to their customers.

Many brands are exploring different strategies to address this. Some are optimizing their supply chain management to reduce costs, investing in technology to improve efficiency, or even redesigning products to be more cost-effective