Starbucks Celebrates 20 Years of Pumpkin Spice Latte with NFT Collectibles

Starbucks is celebrating the 20th anniversary of its iconic Pumpkin Spice Latte with the launch of a series of non-fungible token (NFT) collectibles. Starting on August 26th, the limited-edition digital collectibles will be available for purchase on the open market. Each collectible will be a unique artwork featuring the beloved fall-favorite beverage, plus the season’s signature pumpkin spice flavor. They come in two varieties—Instant and Cold Brew—and will cost just one dollar apiece, with all proceeds being donated to the Starbucks Foundation to support its ongoing work to combat systemic racism and food insecurity. The hope is that the collectibles will not only be a treasured reminder of fall’s arrival, but also bring a small measure of joy and allow customers to contribute to their favorite nonprofit at the same time.