The National Republican Congressional Committee is using the power of artificial intelligence to hammer Democrats in a digital ad that criticizes their policy of considering the use of national parks as tent cities for migrants. The ad is timed to coincide with the pending budget negotiations in Washington around funding the Presidents controversial wall along the U.S.-Mexico border.
The NRCC, which is tasked with aiding the Republican party in its effort to hold onto the House majority, says that the ad “demonstrates how serious the Democratic juggling act has become and why voters should think long and hard” before supporting the agenda of 2020 Democrat presidential candidates.
The NRCC ad — framed as a parody of a commercial you might find on a travel website — takes aim at policies recently floated by prominent Democrats, including primary contenders Sen. Kamala Harris (D-Calif.) and Sen. Elizabeth Warren (D-Mass.). It mocks their idea of what national parks could become under their leadership. “On your next vacation, take a trip to Brown Cave National Park, now featuring thousands of tents to shelter migrants,” the narrator says.
The ad goes on to paint a bleak picture of national parks under Democratic control. “Look for faded signs of camping, hiking, and biking,” it says, “because the only sight now is a sea of tents.” It ends with a warning to voters: “Before you vote for a policy that would turn our parks into temporary immigrant shelters, consider who you’re really voting for.”
The NRCC’s strategic use of AI-generated content is a clear attempt to tap into growing anxiety among some Americans over illegal immigration. It remains to be seen whether the ad will be successful in swaying voters, but it is certainly an innovative approach to making an appeal to undecided voters.