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Twitter tests ‘Shops’ for e-commerce growth.
Twitter Tests ‘Shops’ for E-commerce Growth
Twitter is testing a new feature called “Shops” that will allow businesses to sell products directly on the platform. This move is part of Twitter’s efforts to expand its e-commerce capabilities and generate more revenue from its user base.
The Shops feature will allow businesses to create a storefront on their Twitter profile, where they can showcase their products and make them available for purchase. Users will be able to browse through the products, add them to their cart, and complete the transaction without leaving the Twitter app.
This is a significant development for Twitter, as it has been lagging behind other social media platforms like Facebook and Instagram in terms of e-commerce capabilities. Facebook has been offering a similar feature called “Shops” since last year, and Instagram has been testing a similar feature called “Instagram Shop.”
Twitter’s move into e-commerce is not surprising, given the growing importance of online shopping in the wake of the COVID-19 pandemic. With more people shopping online than ever before, social media platforms are looking to capitalize on this trend by offering more e-commerce features to their users.
Twitter’s Shops feature is currently being tested with a small group of businesses in the United States, and it is expected to roll out to more businesses in the coming months. The feature will be available to businesses of all sizes, from small startups to large corporations.
Twitter is also working on other e-commerce features, such as a “Buy Now” button that will allow users to purchase products directly from tweets. This feature is already available in some markets, and Twitter is looking to expand it to more regions in the future.
Overall, Twitter’s move into e-commerce is a smart one, as it will allow the platform to generate more revenue from its user base and provide businesses with a new way to reach customers. With the Shops feature, Twitter is positioning itself as a serious player in the e-commerce space, and it will be interesting to see how this new feature develops in the coming months.