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New way to nurture Filipino communities from family business
As the world continues to evolve, so do the ways in which we nurture our communities. In the Philippines, family businesses have long been a cornerstone of the economy and a source of pride for many families. However, as the country faces new challenges and opportunities, it is important for these businesses to adapt and find new ways to support their communities.
One such way is through social entrepreneurship. Social entrepreneurship is the practice of using business principles to create positive social and environmental impact. By incorporating social entrepreneurship into their family businesses, Filipino families can not only support their communities but also create a sustainable future for themselves and their businesses.
One example of a family business that has successfully incorporated social entrepreneurship is the Philippine-based company, Human Nature. Founded in 2008 by Anna Meloto-Wilk and her husband Dylan Wilk, Human Nature is a natural and organic personal care and home care brand that sources its ingredients from local farmers and communities. The company also provides fair wages and benefits to its employees, many of whom are women from marginalized communities.
Through its business practices, Human Nature has not only created a successful brand but has also made a positive impact on the communities it serves. The company has provided livelihood opportunities for local farmers and has helped to empower women by providing them with stable employment and training opportunities.
Another example of a family business that has incorporated social entrepreneurship is the Philippine-based company, Hapinoy. Founded in 2007 by Mark Ruiz and Bam Aquino, Hapinoy is a social enterprise that works with small sari-sari stores (small neighborhood convenience stores) to help them become more profitable and sustainable. The company provides training and support to store owners, helping them to improve their business practices and increase their income.
Through its work with sari-sari stores, Hapinoy has not only helped to improve the livelihoods of store owners but has also created a positive impact on the communities they serve. By providing access to affordable and quality products, sari-sari stores play an important role in the daily lives of many Filipinos. By helping these stores to become more profitable and sustainable, Hapinoy is helping to strengthen these communities.
Incorporating social entrepreneurship into family businesses is not only a way to support communities but also a way to create a sustainable future for these businesses. By prioritizing social and environmental impact, family businesses can build a loyal customer base and differentiate themselves from competitors. They can also attract and retain employees who are passionate about making a positive impact.
As the Philippines faces new challenges and opportunities, it is important for family businesses to adapt and find new ways to support their communities. Social entrepreneurship is one way to do this, and the examples of Human Nature and Hapinoy show that it is possible to create successful businesses while also making a positive impact on society. By incorporating social entrepreneurship into their family businesses, Filipino families can create a brighter future for themselves and their communities.