Designing Today: B-SIDE

Designing Today: B-SIDE

Designing is an art that has been evolving over the years. From the traditional methods of sketching and drafting to the modern-day digital tools, designers have come a long way. Today, designing is not just about creating aesthetically pleasing visuals, but it is also about solving problems and creating experiences. In this article, we will explore the concept of B-SIDE designing and how it is changing the way we approach design.

B-SIDE designing is a term coined by the design agency, IDEO. It refers to the process of designing with a focus on the end-user and their needs. B-SIDE designing is all about understanding the user’s perspective and designing solutions that cater to their needs. It is a user-centric approach that puts the user at the center of the design process.

The traditional approach to designing was focused on the product or service. Designers would create a product or service and then try to sell it to the customers. However, with B-SIDE designing, the approach is reversed. Designers first understand the user’s needs and then create a product or service that caters to those needs. This approach ensures that the end product is not only aesthetically pleasing but also functional and useful.

B-SIDE designing is changing the way we approach design. It is no longer just about creating beautiful visuals, but it is about creating solutions that solve real-world problems. B-SIDE designing is also changing the way we think about design. It is no longer just a creative process, but it is also a problem-solving process.

B-SIDE designing is also changing the way we work. It is a collaborative process that involves designers, developers, and end-users. Designers work closely with developers to ensure that the end product is not only visually appealing but also functional. They also work closely with end-users to understand their needs and preferences.

In conclusion, B-SIDE designing is a user-centric approach to design that is changing the way we approach design. It is all about understanding the user’s needs and creating solutions that cater to those needs. B-SIDE designing is not just a creative process, but it is also a problem-solving process. It is a collaborative process that involves designers, developers, and end-users. B-SIDE designing is the future of design, and it is here to stay.