, a combination of English and Spanish, as their primary language for ads, social media, and outreach materials. In an effort to reach their target audience, campaign ads are now more heavily focused on visuals, stories, and conversations that are customized to Latino households.
Campaigns are recognizing the unique experiences of the modern Hispanic voter and utilizing Spanglish to better reflect their identity and communicate with the electorate on a personal level. Candidates can use this to their advantage by making use of this language to emphasize their willingness to embrace the full range of the Hispanic experience, by being both open to the use of Spanglish and by taking into account the context of the conversation.
Additionally, campaigns may consider partnering with Hispanic social media influencers to share their message in an organic and authentic way, allowing them to reach an even wider range of potential voters.
Finally, it is important for campaigns to be savvy with their tactics and to tailor their message to the needs and experiences of the Hispanic population at large. Campaigns can ensure that they are engaging with Hispanic constituents, and gaining their trust, by incorporating feedback from Hispanic community leaders and conducting bilingual outreach. This will show that their campaign values diverse perspectives and is responsive to the desires of the public.